These abbreviations might sound weird to you and you may even think they are referring to vegan cheese but they actually stand for “top of the funnel, middle of the funnel, and bottom of the funnel” if you’ve paid attention to the image above. However, good campaigns, attention-grabbing visuals, and enticing copies at each stage of the funnel can help you retain the bigger part of your initial audience. You need to keep in mind that not all of the users who enter it will actually follow through the whole journey and exit the funnel (by completing the action you want them to). So in this sense, the three main stages of a marketing funnel are awareness, consideration, and conversion (decision): Your audience enters the funnel at its widest (top) part, goes through the middle of the funnel, and exits at its bottom part. Or in other words – to completing the main goal.Īs the name suggests, you could imagine all of those layers arranged in the form of a funnel or an inverted pyramid. Talking about stages, marketing funnels usually consist of multiple layers, each of them bringing the customer closer to the end of the funnel. This approach allows you to break down the customer’s journey and provide relevant information to your target audience at each stage of the decision-making process. In a nutshell, a marketing funnel is the process, through which marketers (or business owners) convert prospects (potential customers) by persuading them into doing a particular action. This process is known as marketing funnels (a.k.a sales funnels) and they could often combine both online and offline advertising methods. The same applies to the online world as well.Ĭapturing users’ interest and taking them through every step of the way until they are ready to purchase from you, should be your primary focus.

Even if you are not a marketer, you will probably agree that most people will not be willing to purchase a given product (or service) if they have limited information about it or are not familiar with the company which offers it. Imagine that you are going to the store and the cashier says: “Hey, we have discounted gums, would you like to buy some?” – you’ve never heard of the brand, so of course not.

Abbreviations for words mofu